Lucyd Armor / PhotochromicLucyd Armor
01Blue-Ocean Category Creation
I led it end to end — category selection, product design, factory sourcing, certification, and retail launch.
Source & context
The strategic bet behind the company's growth. While Meta and Amazon fought over lifestyle eyewear, we built for the job site: the world's first ANSI Z87.1-certified smart safety glasses. I led it end to end — category selection, product design, factory sourcing, certification, and retail launch. Red Dot Design Award 2026. NHPA Retailer's Choice Award 2026. Sold through Walmart.com, Target.com, BestBuy.com, and 400+ retail locations.
Strategy · Blue Ocean · Red Dot 2026 · ANSI Z87.1
Public source / product
Press & publications
- Oct 2026 Preliminary Q3 2026 Net Sales. Approximately $1.04M in preliminary unaudited net sales, up approximately 55% year over year
- Sep 2026 Australia and New Zealand Distribution Partnership. Exclusive distribution agreement with Directed Electronics
- Aug 2026 Strategic Alliance with HTC. Alliance for U.S. commercialization of VIVE Eagle smart eyewear
- Aug 2026 "Record Second Quarter 2026 Results". 74% revenue growth, first quarter above $1M, 12th consecutive growth quarter
- May 2026 "Q1 2026 Financial Results". 70% revenue growth, 11th consecutive growth quarter, Red Dot Award for Lucyd Armor
- Jan 2026 "Record-Breaking 65% Annual Sales Growth in 2025". $2.7M revenue, insider buying announced
- Nov 2025 "Unveils Four New Lucyd Armor Smart Safety Glasses". Top 5 global logistics company order
- May 2025 "Q1 2025 Financial Results". 19% revenue growth, Reebok launch
- Mar 2025 "Full Year 2024 Financial Results". 42% YoY revenue growth
- Aug 2024 "Lucyd Smart Eyewear Now Sold on Target.com". Major retail expansion
- Jun 2024 "Significant Progress in International Expansion". First COO quote