Living ICPs: Making Customer Profiles Actually Useful
Most companies treat ICPs as static decks. Ours are live—auto-refreshing, conviction-scored, and always feeding the next test. Here’s the actual pipeline.
Most orgs create an ICP deck, present it, and then let it rot. But ICPs only drive growth when they stay current and spawn real-world tests. We built a system where ICPs are always up-to-date: fed by real ad performance, CRM wins, and email engagement—no more guessing at profiles.
The pipeline runs as six agents: ingest market and campaign signals → segment new/proven customer profiles → score each on real-world conviction → generate hypotheses for go-to-market → publish a live dashboard → refresh weekly by cron job. No more decks that collect dust. You get ICPs that tell you what persona to attack next, which segments are actually responding, and where your next creative test should start.
We’ve open-sourced the pattern at jabondano/jbot-protocol (icp-intelligence-engine). Any company with an ad account and a CRM can deploy this. Instead of static research, you get self-refreshing market intelligence and a backlog of high-conviction experiments—without hiring a McKinsey team.